Evolución de la narrativa audiovisual en streaming y canales digitales: revisión sistemática de convergencia
Evolution of audiovisual narrative in streaming and digital channels: a systematic review of convergenceBarra lateral del artículo
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La expansión del streaming, el vídeo bajo demanda y los canales digitales ha transformado las condiciones de producción, distribución y consumo de la narrativa audiovisual. El objetivo de esta revisión sistemática fue analizar cómo la literatura académica explica esta evolución e identificar los principales retos y oportunidades para la producción de contenidos audiovisuales en entornos digitales. Se siguieron las directrices PRISMA 2020 y se consultaron SciELO, Google Scholar, Crossref, portales editoriales y referencias de estudios relevantes, mediante términos de búsqueda en español e inglés. La síntesis cualitativa incluyó 20 documentos académicos publicados entre 2012 y 2022. Los hallazgos evidencian cuatro transformaciones principales: reorganización de la temporalidad serial y del binge-watching; creciente influencia de interfaces, catálogos y sistemas de recomendación; expansión de las prácticas participativas y transmedia; y plataformización de la producción, monetización y visibilidad. Se concluye que la narrativa audiovisual contemporánea constituye una experiencia distribuida en la que convergen relato, tecnología, interfaz, datos y participación. Las principales oportunidades se relacionan con contenidos flexibles y multiplataforma, mientras los desafíos incluyen opacidad algorítmica, dependencia de plataformas y desigualdad de visibilidad.
The expansion of streaming, Video on Demand (VoD), and digital channels has transformed the production, distribution, and consumption conditions of audiovisual narrative. The objective of this systematic review was to analyze how academic literature explains this evolution and to identify the main challenges and opportunities for audiovisual content production in digital environments. PRISMA 2020 guidelines were followed, and SciELO, Google Scholar, Crossref, editorial portals, and references from relevant studies were consulted using search terms in both Spanish and English. The qualitative synthesis included 20 academic documents published between 2012 and 2022. The findings reveal four primary transformations: the reorganization of serial temporality and binge-watching; the growing influence of interfaces, catalogs, and recommendation systems; the expansion of participatory and transmedia practices; and the platformization of production, monetization, and visibility. It is concluded that contemporary audiovisual narrative constitutes a distributed experience in which story, technology, interface, data, and participation converge. Key opportunities relate to flexible and multiplatform content, while challenges include algorithmic opacity, platform dependency, and visibility inequality.
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